ALIGN TECHNOLOGY 🏢
Motivate.
Educate. Move.
Motivate. Educate. Move.
Align Technology is a global medical device company that is changing lives through better smiles. Its flagship product, Invisalign, totally reinvented the way orthodontic treatment is delivered to millions of people worldwide.
Global means many moving parts and high expectations. That’s where I come in; creating clinical education platforms and conversion sites, video content, branding, animation, communications, and much more.
Align Technology is a global medical device company that is changing lives through better smiles. Its flagship product, Invisalign, totally reinvented the way orthodontic treatment is delivered to millions of people worldwide.
Global means many moving parts and high expectations. That’s where I come in; creating clinical education platforms and conversion sites, video content, branding, animation, communications, and much more.
PROFESSIONAL SITE
Designing to inspire and engage.
A brand identity that starts with the smiles.
Designing to inspire and engage.
The Professional Site is one of the first points of contact between a doctor and the product and the Invisalign brand. Its main role is to nurture prospective customers to register interest in becoming a provider.
By breaking down information into more digestible and engaging chunks I was able to create this benefits-led conversion journey.
I was asked to develop a new brand identity that reflects Portman Dental groups’s visions and values but talks directly to an younger audience seeking orthodontic treatment. Portman’s vision is to be the best privately focused dental group in the world.
The Professional Site is one of the first points of contact between a doctor and the product and the Invisalign brand. Its main role is to nurture prospective customers to register interest in becoming a provider.
By breaking down information into more digestible and engaging chunks I was able to create this benefits-led conversion journey.
EDUCATION PLATFORM
THE BRIEF
Global, cross-channel education platform.
Global, cross-channel education platform.
The requirement was to create a brand new platform to revolutionise the way Align educates doctors. By creating a new online training platform, Align hoped to free up time for more hands-on, clinical training, so doctors would be more highly skilled upon certification.
I designed a bespoke content delivery platform capable of hosting different media, including videos, quizzes, and event information. Doctors use this platform to view course content at their own pace, register for events and download course completion certificates.
The requirement was to create a brand new platform to revolutionise the way Align educates doctors. By creating a new online training platform, Align hoped to free up time for more hands-on, clinical training, so doctors would be more highly skilled upon certification.
I designed a bespoke content delivery platform capable of hosting different media, including videos, quizzes, and event information. Doctors use this platform to view course content at their own pace, register for events and download course completion certificates.
CONTENT
CONTENT
Powerful yet practical content.
Powerful yet practical content.
I was tasked with transforming reams of raw copy into engaging, easy-to-digest video content. The focus was on providing doctors with an exceptional user experience so they remained engaged in the learning journey.
Holding interest is crucial for the learning process. Content needed to be both impactful and informative. The total six-hour-long course content was created with motion, animation, and voiceover.
I was tasked with transforming reams of raw copy into engaging, easy-to-digest video content. The focus was on providing doctors with an exceptional user experience so they remained engaged in the learning journey.
Holding interest is crucial for the learning process. Content needed to be both impactful and informative. The total six-hour-long course content was created with motion, animation, and voiceover.
SCALBILITY & FLEXIBILITY
SCALBILITY & FLEXIBILITY
3 continents, 22 regions
and in 10 languages.
3 continents, 22 regions
and in 10 languages.
3 continents, 22 regions and in 10 languages.
For global requirements, the platform and content would need to be designed in a way that would easily scale, and quickly. Since the initial launch, the complete clinical education platform has been translated into 10 different languages, and the number keeps growing…
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THE OUTCOME
THE OUTCOME
Consistently engaging content across various platforms.
Consistently engaging content across various platforms.
Clear and engaging designs. Clarity of brand. User interface. UX and UI. Motion and animation. Voiceovers matched and checked across those 10 languages. There’s so much to say, but the results speak for themselves…
Clear and engaging designs. Clarity of brand. User interface. UX and UI. Motion and animation. Voiceovers matched and checked across those 10 languages. There’s so much to say, but the results speak for themselves…
THE RESULTS
10,000+
10,000+
10,000+
10,000+
sessions per month
sessions per month
9,000+
9,000+
9,000+
global users
250,000+
25,000+
lessons compeleted
Selected Works
OVO EnergyEnergy billing platform
Kaluza Agent PlatformCRM platform
Philips Lumea appMobile APP
Philips B2B storeB2B Ecommerce
Portman Smile ClinicBranding and website
Oldie MagazinePublishing website
EthiopiAidBradning and website